IVA Plants made its inaugural public appearance at Foodies Festival 2024 in Syon Park, marking a significant milestone for our brand. As our first-ever event, it was both exhilarating and a touch daunting. Ahead of launching, we conducted online surveys to understand preferences for herbal teas, but nothing could quite prepare us for the insights gained through in-person conversations.
Over three engaging days, we spoke with customers about ingredients, aromas, and flavours. This direct interaction revealed nuances we hadn’t anticipated — such as the strong demand for high-quality black and green teas. Many visitors shared that it’s increasingly difficult to find natural, unprocessed versions, a sentiment we took to heart. We also had the pleasure of meeting fellow small business owners, whose valuable advice will guide us as we venture further into the market scene.
The experience taught us a few logistical lessons as well. We’ll be more selective about stall placement next time, opting for a location closer to the main entrance for increased visibility. Additionally, the British weather proved a critical factor. When a heavy downpour hit, our paper packaging absorbed moisture, resulting in some stock losses. While disappointing, it underscored the importance of considering weatherproof packaging for future events.
Looking ahead, we’re thrilled to bring IVA Plants to the OM Yoga Show 2024 this autumn. Equipped with insights from Foodies Festival, we’re optimistic about reaching new audiences and refining our presence at future events.
I first came across IVA Plants and Alex their founder at my local monthly Artisan market and decided to try the Sleep Well tea and the Rose Garden Tea. I was very impressed with the lovely aroma and the quality of the ingredients. There is an online shop but I thought I would head down to the market again to stock up. This time I bought dried Chamomile flowers, Rose buds and a Houjicha roasted greentea that she suggested for me as it is lower in caffeine. I would highly recommend all of the purchases I have made.